When did you last reconcile your website?

At year-end, organisations reconcile their books. They pause, reflect, and refocus. It’s expected. It’s part of running a responsible business.

But when did you last reconcile your website? 

Like your accounts, your website is public-facing, reputational, supports recruitment, and underpins strategy. But do you give it the same discipline?

What is website reconciliation?

Website reconciliation is the process of checking that your content reflects reality. It is about checking if it’s accurate, current, and supported by trusted sources. 

How can you reconcile your website? 

In finance, reconciliation means checking your records against the truth. Do the numbers match the bank statement?

For your website, the question is similar: does your published content match your organisation today?

Organisations evolve. Strategies shift. Projects close. Teams move on. Your website doesn’t automatically adjust. Pages accumulate—and over time, a gap forms between who you are and what your website says you are.

That gap creates confusion, duplication, and unnecessary cost.

There are five areas worth reconciling:

1. Strategy — Does your website reflect current priorities?
   Review and map your top three priorities to your top 20 pages. If a page doesn’t support a current priority, update it, repurpose it, or remove it. If it doesn’t support strategy, it shouldn’t exist.

2. Performance — Are users seeing what matters most?
   Check your highest-traffic pages—are they intentional or accidental? If your highest-traffic pages aren’t the ones you want to be known for, turn them into better entry points (update content, add links), or shift traffic toward the right pages.

3. Ownership — Who is responsible for each section?
   If a page has no owner, it has no future. Assign one or delete it. 

4. Accuracy — Is the content correct and consistent?
   Check names, numbers, dates, and alignment with official records. If content can’t be verified, fix it or remove it. If you wouldn’t sign it off, don’t publish it.

5. Efficiency — Is the content worth maintaining?
   If no one visits a page, or has no clear purpose, merge it, archive it, or delete it. Why keep it?

A reconciled website isn’t bigger, it’s clearer, more accurate, and easier to manage.
And like finance, the value isn’t in doing it once. It’s in making it routine.

If you're worried your website doesn’t match your strategy

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