Improve your website performance
Make your website work harder for your audiences, your goals, and your team.
I work with teams to declutter, restructure, and simplify their websites - so they can stay in control.
Clients come to me when their websites have grown out-of-control and their users (including content managers) struggle to find anything, so they continue to add pages. They don’t know what’s working. They become embarrassed to send people to it.
These website problems are structural, strategic or governance problems - not design or content management system (CMS) issues.
Not sure where to start?
Email me with your goals and site link
Website and Content Strategy
Clear direction, priorities and purpose for your website.
When your website has grown over the years, across multiple teams and with competing priorities, it becomes hard to see the bigger picture. Strategy brings focus. Identifying and defining your objectives, audience needs and success metrics will lead to increased user satisfaction and higher conversion rates.
Perfect for organisations who:
need to align multiple teams around shared goals.
aren’t sure what their website should prioritise.
have accumulated years of content with little structure.
are prepared for a new CMS or a major restructure.
want clarity before committing to design and development.
What I deliver:
Website purpose, goals and success measures.
Audience needs and key task identification.
Content priorities and messaging focus.
High-level content models and page types.
Roadmaps for phased improvements or migration.
Clear, actionable direction for internal teams.
How it works:
Discovery session with key teams.
Review of goals, audience, analytics, existing content and peers or competitors.
Prioritisation workshop and content mapping.
Strategic recommendations and next steps.
Clear documentation for stakeholders and contributors.
Timeline: 4-8 weeks, depending on the complexity and number of departments involved.
Information Architecture and Content Design
Structure and navigation that makes sense to the user.
Large websites often grow out of their intial structure, leading to confusing navigation, duplicate pages and content that’s difficult to find. Information architecture (IA) creates a logical, user-centred framework that supports tasks and stops slowing you down.
Perfect for organisations who:
have a confusing or outdated navigation.
have content spread across multiple teams or sites.
are planning a migration or template change.
need consistent page structures and clearer pathways.
want to reduce duplication and improve findability.
What I deliver:
Full content and structure review.
IA models, navigation patterns and user pathways.
Page types, templates and content models.
Recommendations for internal / external separation.
Clear structures for faculties, departments or service areas.
Evidence-led improvements using analytics and user testing.
How it works:
Discovery and content mapping.
Identifying patterns, gaps and structural issues.
Creating IA models and navigation options.
Testing structure with users and internal teams.
Final IA documentation for migration or redesign.
Timeline: 4-8 weeks, depending on scale and number of content areas.
User Research and User Testing
Understand what your audience really need - before you rebuild anything.
Good decisions start with good evidence. User research helps you understand what your audiences actually need, how they use your website and where they get stuck. It gives you clarity, confidence and support for internal decision-making.
Perfect for organisations who:
want to understand user behaviours, needs and expectations.
need evidence to support structural or content changes.
are unsure what matters most to their audiences.
struggle to prioritise because of internal pressures.
want to make decision based on user needs not opinions.
What I deliver:
Stakeholders interviews and audience workshops.
Card sorting and tree-testing.
User journeys and task flows.
Analytics reviews and insight reports.
Content and UX recommendations.
Clear evidence that supports internal alignment.
How it works:
Discovery sessions and research planning.
Select research methods suited to your goals.
Conduct testing, interviews or workshops.
Identify themes, blockers and priorities.
Present findings with clear, practical recommendations.
Timeline: 3-6 weeks, depending on research type and sample size.
Content Governance & Management
Ownership, workflows and standards that keep your website in control.
When many contributors add to a website, content can become inconsistent, duplicated or outdated. Governance gives your teams clear responsibilities, simple workflows, quality standards and rules that keep your website working long-term.
Perfect for organisations who:
have many editors with different publishing habits.
struggle to keep content up to date.
have unclear or inconsistent approval processes.
need a long-term sustainable approach to managing content.
want a website that stays consistent after migration or redesign.
What I deliver:
Ownership and responsibility models
Publishing workflows and approval steps
Editorial guidelines and content quality standards
Rules and schedules for reviews, archiving and updating
Content models and templates for consistency
Training and support for editors and contributors
How it works:
Review of current workflows and contributor practices.
Mapping content ownership and responsibilities.
Developing governance models that fit your organisation.
Designing workflows, templates and editorial standards.
Documenting processes and supporting teams through adoption.
Timeline: 4–12 weeks depending on the number of contributors and complexity.
Supporting Service: Website Delivery & Content Migration
For organisations who need additional support implementing a strategy or IA project, I can help with:
Content migration planning.
Template rollout and page building.
Preparing sites for launch.
Supporting teams and external agencies.
Quality assurance and consistency checks.
This keeps your migration smooth, structured and aligned with the decisions already made — without you needing to coordinate multiple teams alone.
Prices
Work will be quoted giving you a good idea of what will be involved, what will be delivered and how much it will cost.