Reena O’Neill, Website Consultant, That Web Person Limited
Work with me
I’m Reena O’Neill, a website strategist with over 25 years; experience helping universities, charities and public-sector organisations bring clarity, structure and purpose back to their digital estates.
I specialise in simplifying large, complex websites, aligning teams, improving content and creating clear structures that help organisations work with confidence and communicate with impact.
Calm, collaborative and practical, I ask the right questions, uncover the real problems, and bring order to even the most tangled content environments.
How I work
Large organisations need more than a redesign; they need a clear, structured process that works across multiple teams, competing priorities and complex governance.
Here’s how I approach every project:
Discovery
Understanding your users, goals and constraints.
I dig into analytics, audiences, content pain points and internal priorities to uncover what’s really happening and what needs to change.
(1-4 weeks)
2. Information architecture
Shaping the structure of your site.
I simplify navigation, clarify pathways and create structures that support real user tasks and organisational goals.
(2-4 weeks)
3. Content and governance
Setting the rules, ownership and workflows.
I help you reduce duplication, define responsibilities and build templates, models and processes that keep your site consistent and manageable.
(2-3 weeks)
4. Testing and validation
Checking content, navigation and messaging.
Card sorts, tree tests, stakeholder reviews and audience feedback ensure decisions are evidence-based and easy to explain internally.
(1-4 weeks)
5. Handover and support
Clear documentation and confident teams.
I provide guidance, training and next-steps so your website stays clear, purposeful and well-managed long after the project ends.
(1-2 weeks)
My approach
Collaborative: I work as an extension of your team, not an outsider.
Calm and structured: No chaos, no surprises — just clear steps and regular check-ins.
Strategic: Every decision links back to user needs and organisational goals.
Practical: Realistic recommendations that your teams can actually implement.
Experienced: I understand internal politics, content ownership tangles and the challenge of getting multiple stakeholders aligned.
This work isn’t just about pages and templates.
It’s about helping your organisation regain control of its digital estate — and making sure your website finally works for the people who need it.
> Reena’s LinkedIn Profile
> View testimonials from past projects.