Start with clarity

Communications and Digital Review

Make confident digital decisions before you invest

When your organisation feels pressure to do more digitally, it can be difficult to know what that should mean in practice.

Do you need a new website? More marketing? Better content? Clearer governance? Or simply a more focused set of priorities?

I provide an independent, fixed-price review to help you understand your current position, decide what matters and agree what to do next.

A focused review is available for £795 + VAT, with wider or more complex reviews scoped separately.

Could you explain your digital strategy to your board?

Many organisations have plenty of digital activity, but teams may not always feel connected by a shared direction. People can be working hard, but in different directions, without enough clarity about which audiences matter most, what to prioritise or how success should be measured.

A shared strategy helps teams coordinate their efforts, make more confident decisions and focus resources where they will have the greatest impact.

You will leave with a clearer direction that your leadership and delivery teams can understand and act upon.

Learn more below about:

• When a review can help.

• What the review covers.

• What you will receive.

• How the review works.

• What happens afterwards.

A review is a useful place to start when:

• your leadership or board is asking whether you are doing enough digitally;

• your communications activity has become fragmented or reactive;

• different teams are pursuing competing priorities;

• you are considering a new website, agency or marketing investment;

• you have plenty of activity but little confidence about what is working;

• limited resources mean you need to make difficult choices;

• a restructure, new strategy or leadership change has created new priorities;

• you know something needs to change but are not yet certain what the answer is.

You do not need to have diagnosed the problem before getting in touch. Part of the work is to uncover the real problem.

Pricing options

Every review is tailored to the questions your organisation needs to answer.

Depending on your situation, I may consider:

• organisational goals and priorities;

• audiences and their needs;

• websites and digital channels;

• content and communications activity;

• marketing plans and investment;

• roles, ownership and governance;

• analytics, research and existing evidence;

• internal processes and ways of working;

• available resources, skills and capacity;

• sector trends, comparable organisations and audience expectations;

This is not a generic audit or checklist exercise. The recommendations will reflect the decisions you need to make, the environment in which you operate and what is realistic for your organisation’s people, skills, resources and capacity.

At the end of the review, you will receive a concise and practical action plan that includes:

• an independent assessment of your current position;

• the most important issues and opportunities;

• agreed priorities based on impact and organisational need;

• practical recommendations;

• a stop, start and continue assessment;

• immediate actions and longer-term next steps;

• a roadmap that can be delivered internally or used to brief an agency;

• a clear summary that can be shared with leadership and stakeholders.

You will understand not only what to do next, but why it should be the priority.

1. Define the decision: We begin by agreeing what has prompted the review, the questions you need to answer and who needs to be involved.

2. Understand the evidence: I review the most relevant strategies, websites, content, analytics, research and existing plans.

3. Hear different perspectives: I speak with key stakeholders to understand priorities, pressures, areas of agreement and where uncertainty remains.

4. Identify the priorities: I assess the opportunities against your organisational goals, audience needs, likely impact, effort and available resources.

5. Present the plan: I present my findings and provide a practical action plan, giving your teams an opportunity to discuss the recommendations and agree the next steps.

Most reviews are completed within one to two weeks, depending on the scope and availability of key stakeholders.

The work is offered at a fixed price, agreed in advance.

The review is designed to give you a plan that you can use.

You may choose to:

• implement the recommendations internally;

• use the roadmap to brief an agency or supplier;

• commission more detailed research or strategy work;

• develop a business case for investment;

• begin a larger website transformation project;

• ask me to support the next stage.

There is no obligation to commission additional work from me.

Is this a website review?

It can include your website, but it is broader than a conventional website audit.

The purpose is to understand how your communications, content, digital channels and ways of working support what the organisation is trying to achieve.

Where your website has already been identified as the main priority, a more detailed Website Strategy & Transformation project may be the better starting point.

Explore website strategy services →

Not sure whether this is right for you?

Tell me what’s worrying you, what you are uncertain about and whether an important decision or deadline is approaching. And I will let you know whether the Communications & Digital Review is the right place to start.